Fiat 500L Gets Motherhood Inspired Rap Video

Stephen Elmer
by Stephen Elmer

To celebrate the lives of the mothers who will drive them, Fiat has just released a music video entitled “The Motherhood’ feat. Fiat 500L,” which the brand says is “dedicated to all those women who have to be all things to all people and live it large on a daily basis.”

The 500L is aimed at on-the-go families, who still have a sense of style according to the brand. It is powered by a 1.4-liter MultiAir Turbo engine with 160 hp and 184 lb-ft of torque and is available with either a six-speed manual transmission or a six-speed dual dry clutch transmission.

SEE ALSO: 2014 Fiat 500L, 500L Trekking Unveiled Ahead of Debut: 2012 LA Auto Show

“We wanted to connect with our target audience, starting with dynamic young mums, in a way that demonstrated our understanding of the challenges they face balancing motherhood with their desire to keep hold of their pre-children identity,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK.

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>

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  • Angeldv2001 Angeldv2001 on Dec 19, 2012

    Think its the best advert I've seen in ages!! Played it over and over again! made me Laugh!!!!!

  • Chic_unique Chic_unique on Dec 19, 2012

    Such a great advert, stumbled across it while minding my Grandson, looking for Nursery Rhymes on internet, (while my daughter was working) This is so so close to home. x

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