Jaguar Land Rover is Also Renaming Its Models

Jason Siu
by Jason Siu

Following in the footsteps of Audi, Jaguar Land Rover has also decided to change its naming convention.

Although no official announcement has been made, Auto Express reader Don Etchells has spotted a Jaguar F-Type sporting a new badge. Instead of F-Type S on the 380-horsepower model, the prototype had a P380 AWD badge on its trunk. It appears the “P” stands for petrol, while the “380” represents the power output of the model. That means the entry-level, four-cylinder model will sport a P300 badge.

SEE ALSO: Audi Announces Confusing New Naming Convention for its Models

Land Rover is expected to also adopt the new naming convention, with the Range Rover Velar lineup starting with the D180 in other markets, with “D” standing for diesel. It will be interesting to see if the British automaker uses the P designation for petrol in the U.S. and other markets, where it’s more commonly known as gasoline.

It’s a move that’s similar to what Audi recently announced, as more and more vehicles turn to smaller powerplants and hybrid powertrains.

[Source: Auto Express]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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