Volkswagen to Discontinue the Two-Door Golf GTI: Report
The Volkswagen GTI will lose its two-door variant in the U.S. as the automaker jettisons low-volume offerings in its post-diesel scandal world.
Mark Baruth broke the story at Jalopnik after a Volkswagen product manager mentioned the cancellation during the company’s recent Golf Alltrack media test drive. When he asked about pricing on 2017 GTI two-door, Megan Garbis, Golf product manager at Volkswagen of America, stated that production of that model would end in two weeks.
That leaves a very short 2017 model year run for the two-door GTI. While we don’t have sales figures for specific GTI variants, overall sales of the model reached a high point in the U.S. last year. Increased demand apparently didn’t translate into more sales of the two-door model.
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Garbis said that customers and dealers overwhelmingly ask for the four-door GTI. The automaker’s new U.S. strategy is to give customers what they demand most, so the two-door, as traditional as it is, needs to exit stage left. The order process for a four-door GTI has reportedly been streamlined.
“We’ve reduced the complexity, which allows the customer to configure the GTI he or she wants online and go to the dealership and pick it up today,” Garbis said.
With crossovers overtaking family sedans in sales and two-door cars slowly disappearing from the automotive landscape, it seems practicality truly rules the day.
A version of this article originally appeared on The Truth About Cars
More by Steph Willems
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Was looking forwards to trading my si in on a 2 door gti. Bad move by vw to get rid of the 2 door. The 4 door is just ugly and boring. If they decided to bring the scirocco in to replace the 2 door model, then vw will have my sale and my money. Give us a small European 2 door hatch vw.
I think it's a smart business decision, and the real difference between the two and four door isn't as dramatic as it is with the civic coupe and sedan for example. Personally, I love four doors on a car for the practicality except where it ruins the look of a car I'm considering buying. But, I've learned: buy a two door today, need a four door tomorrow ...