Go For a Joyride With a Ferrari 488 GTB in Pennzoil's New Video
Pennzoil has released its video, titled Joyride, starring a bright yellow Ferrari 488 GTB.
Ripping through the streets of Barcelona, Spain, the Ferrari 488 GTB is the main focus of the video. There’s no voiceover or product claims, although there is a slight plug for Pennzoil in the beginning. The video is the first chapter of a three-part mini-film series that has Rhys Millen behind the wheel of the turbocharged exotic.
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“Together with Pennzoil we realized we wanted to stop interrupting the consumer with typical motor oil marketing and begin to produce content people would really take interest in and care about,” said Jeremy Jones, executive creative director for J. Walter Thompson Atlanta. “People have a passion for car films.”
Previous videos from Pennzoil include Airlift Drift that was released last year and Mario Kart Reimagined from SXSW in 2014.
You can also watch a behind-the-scenes video below.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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i used Mobil 1 religiously on a turbo car i had. i switched to Penzoil just to try it. Within 200 miles, the turbo blew. Biggest mistake of my life.