Lamborghini Asterion Shelved for Urus SUV Production

Jason Siu
by Jason Siu

The Lamborghini Asterion has been put on hold so that the Urus SUV can head to market by 2018.

In fact, it is now unlikely that the model will ever head to production, Lamborghini CEO Stephan Winkelmann revealed in an interview with Autocar. That’s because although Lamborghini enthusiasts were “open to innovation, including hybrid technology,” they were only interested if it came with the benefit of added performance.

The Lamborghini Asterion made its debut at last year’s Paris Motor Show as a roomier, larger Lamborghini that had a hybrid powertrain. Instead of being geared towards track performance, the Asterion focused more on acting as the ultimate luxury cruiser, potentially expanding Lamborghini’s reach with a more approachable offering.

SEE ALSO: Lamborghini Asterion Makes 910 HP, Gets 56 MPG

The Asterion combined the 5.2-liter V10 engine found in the Huracan with a seven-speed dual-clutch transmission and a lithium-ion battery pack that resulted in a total system output of 910 hp. Even more impressive, Lamborghini noted that the Asterion was capable of returning 56 mpg on the EU test cycle, but alas, the Urus SUV is more important on the global market to increase sales and profits for the Italian automaker.

[Source: Autocar]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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