Aston Martin Hires Former Tesla Communications VP
Aston Martin has announced key changes to its management team.
The British automaker has added Simon Sproule to its team, Tesla Motors’ former Vice President of Global Communications. Sproule has over 20 years experience in the automotive industry and has also held senior management positions at Ford and Nissan. At Aston Martin, Sproule will lead the brand’s global marketing and communication activities and will report directly to CEO Andy Palmer at the company’s headquarters in Gaydon, Warwickshire.
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In addition, Aston Martin has announced that Janette Green, the company’s Brand Communications Director, will become part of Sproule’s Marcoms’ organization but will have a broader role of Director of the office of CEO and will report directly to Palmer as a key advisor and lead specific strategic projects for the business.
“I am delighted that Janette has taken this additional role alongside her current brand role,” said Aston Martin CEO Andy Palmer. “Her knowledge of Aston Martin and experience in both automotive and luxury arenas will be important as we embark on our most significant period of investment to date. I am equally delighted to welcome Simon to the Aston Martin team. His wealth of experience in the marketing and communications arena is extremely valuable as we prepare the business for the next generation of Aston Martin products.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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