Dodge Double-Up Program Prevents Buyer's Remorse
Dodge announced a sales promotion today that just might convince you to lease a Challenger or Charger even though updated models are right around the corner.
The company is offering a one-year lease on its 2014 Charger and Challenger as it gears up to debut the refreshed 2015 model years this week at the New York Auto Show. The deal, which is called the Dodge Double-Up, will allow buyers to get into a Charger or Challenger right away and in a year, they can move into a three-year lease on a 2015 model year of either vehicle for the same monthly payment and no additional money down.
SEE ALSO: 2015 Dodge Charger Teased Ahead of New York Debut
Customers who want to buy a 2015 model year Charger or Challenger will receive a $1,000 incentive towards the vehicle as part of the Dodge Double-Up program. According to the American automaker, the promotion will become effective Thursday, April 17 and will run through August.
To maintain the residual value of the vehicles, Dodge has come to an agreement with Enterprise Holdings, which operates Enterprise, Alamo and National rental car brands, to purchase the 2014 off-lease vehicles.
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[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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