Land Rover Applies to Trademark 'Landy'
Land Rover has filed to trademark the name “Landy,” a name which could be used for a compact urban SUV.
According to the trademark application that was filed last month, it is intended to cover everything from vehicles to clothing, scale models and franchising for vehicle dealerships. There has always been rumors that the British automaker wanted to manufacture a stylish urban SUV based on the Evoque platform with styling inspired by the DC100 concepts (seen above).
Land Rover officials in the past have stated that an urban SUV model has been considered, but no sound business case or decision has been made. But with the new generation of MINI models and BMW’s new front-wheel-drive X1, Land Rover now has a more compelling reason to join the marketplace.
GALLERY: Land Rover DC100 Concepts
[Source: Autocar]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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