Ferrari Mulling Classic Car Workshop in America
After an expansion of the Ferrari Classiche division in Italy, the exotic car maker is now considering further growth of its classic car workshop, with the U.S. as a front-runner for a second facility.
“We are … considering opening a subsidiary in the United States,” said company boss Luca di Montezemolo in a recent interview, “probably in California.”
Restoration of classic Ferraris is becoming a larger part of the company business and based on current and past sales the U.S. makes the most sense.
“The U.S. is our largest market not only in terms of annual sales but also when it comes to the total number of Ferrari models on the road,” said di Montezemolo. While larger projects would have to be carried out in Italy, “For some minor restorations, a workshop in California would save the significant cost of shipping the car back and forth to Maranello.
The Ferrari Classiche workshop restores past Ferrari models to their original showroom condition and certifies its work to not only guarantee quality, but also authenticity.
[Source: AutoNews Europe]
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With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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