Detroit Red Wings Themed Ram Trucks Continue
The NHL is running a compressed season, but at least one thing is the same as last year: there will be Detroit Red Wings themed Ram trucks again.
“We are very pleased to expand our relationship with Ram and create an enhanced visual to the outside of Joe Louis Arena that welcomes our fans,” said Tom Wilson, Olympia Entertainment President. “We are proud of the partnership and all that we are able to accomplish together.”
SEE ALSO: Ram Truck Is The Official Truck Of The Detroit Red Wings
Last year Ram became the official truck of the hockey franchise, spawning a special edition truck along with a marketing campaign that included radio and TV ads. This year an expanded partnership includes two large displays outside the Joe Louis Arena.
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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