Jaguar Land Rover Consider Chinese Manufacturing Partnership
Jaguar and Land Rover are in talks with Chinese carmaker Great Wall over a potential manufacturing partnership in China, according to two executives from Great Wall.
While nothing is certain at this stage, what’s clear is that Jaguar and Land Rover are two internationally-recognized brands that do not have any manufacturing presence in China, one of the world’s largest markets and a major source of sales for the two brands. Meanwhile, competitors Audi, Mercedes-Benz, and BMW have all found partners in China, leaving parent company Tata Motors alone at the prom.
“The two companies are exploring opportunities for a cooperative effort. Senior executives of Jaguar and Land Rover came over and visited our plant earlier this month,” said the executives. “It’s fair to say that contacts between the two parties have already passed the initial stage, but no final decision has been reached so far.”
After Jaguar and Land Rover lost money during their messy sale to Tata, the Chinese market helped turn them around to the tune of approx. $434 million in profits in the last quarters of 2008. The market was the fastest-growing for the company in 2010, with a staggering increase of 95 percent. With these results, it’s only logical that Jaguar and Land Rover will seek to solidify their growth in the Chinese luxury segment while Great Wall builds mass-produced sedans and trucks.
[Sources: Automotive News, Reuters]
More by Blake Z. Rong
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Come on Landrover, get your Chinese partner sorted asap. I understand we would be sending Landrovers in CKD. form for assembly there. This is axactly what the Chinese are doing at Longbridge. That is shipping 80% built-up cars from China and doing basically an assembly job here with a very small British workforce! Bet our Government bent over backwards to facilitate this operation. How long will the Chinese prevaricate with Landrover?