Aston Martin Trademark Filings Hint at New DB Models
Aston Martin might be looking to fill its lineup with even more DB models.
According to a recent report, the British automaker has applied for trademarks on DB10 through DB14 as it prepares to reveal its next DB model. The successor to the DB9, which will likely go on sale in 2016, will be powered by a twin-turbo AMG V8 engine and will feature new styling. The actual nameplate has yet to be determined according to Aston Martin’s design director Marek Reichman, but it will “definitely be a DB.”
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Rumors suggest that the new model will be called the DB10 though the first trademark application was for the DB14 nameplate. It is also believed that some company executives prefer on retaining the DB9 nameplate for the new car. History shows that the automaker prefers to move forward with its numbering to emphasize that the design, performance and technology is a new generation.
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[Source: Autocar]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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